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Therapy Business Manager – Gastroenterology (GI Prima)

PUNE (IN)ONSITEPOSTED: 9/26/2026
PHARMAFull time
HIRING ORGANIZATIONABBOTTPharmaceuticals & Healthcare
Abbott

ROLE OVERVIEW

Reporting into the Area Business Manager, the Therapy Business Manager – GI Prima owns the Pune territory for Abbott's gastroenterology brand family within the Established Pharmaceutical Division (EPD) — a business that contributes steady, high-volume revenue to Abbott India's domestic formulations franchise. The role sits at the intersection of clinical science and commercial execution: you translate GI therapy strategy into doctor-level adoption, prescription share and sustainable brand equity. Because Abbott's EPD portfolio is promoted across general practitioners, gastroenterologists and consulting physicians, success here builds a highly transferable skill set in specialty pharma selling. It is an excellent launchpad for candidates who want a measurable, incentive-linked career with a global MNC that invests heavily in structured field training, digital detailing tools and internal promotion from within.

ROLE DEFINITION & RESPONSIBILITIES

  • •Deliver assigned territory sales targets for the GI Prima gastroenterology portfolio across Pune through disciplined daily field working and territory planning.
  • •Achieve mandated Call Average, Coverage and Frequency norms for general practitioners, gastroenterologists and consulting physicians.
  • •Generate maximum prescriptions and grow market share by detailing Abbott's GI brands as per approved divisional strategy and promotional inputs.
  • •Build durable relationships with doctors, chemists, stockists and hospital pharmacy stakeholders to secure availability and recommendation.
  • •Log field activity daily on the assigned online SFA system with accurate, audit-ready call reporting.
  • •Execute CMEs, round tables, doctor meets and patient-awareness initiatives within approved budgets and UCPMP guidelines.
  • •Monitor competitor activity, prescription trends and stock movement, feeding insights back into divisional strategy building.
  • •Act as a credible brand ambassador, upholding compliance, ethics and Abbott's reputational standards in every interaction.

QUALIFICATIONS & REQUIREMENTS

REQUIRED QUALIFICATIONS

  • B.Sc. or B.Pharm degree; M.Pharm or MBA (Marketing) is an added advantage.
  • 2+ years of pharmaceutical field sales experience; freshers with strong communication and analytical skills may also be considered.
  • Prior or current experience in gastroenterology or a closely allied specialty therapy area is strongly preferred.
  • Experience with an MNC or leading Indian pharma company adds a distinct advantage.
  • Fluent, confident communication in English, Hindi and Marathi, with strong presentation ability.
  • Willingness to travel 100% of the time across the territory, with a valid two-wheeler or four-wheeler licence.
  • Working knowledge of SFA/CRM reporting tools and basic Excel-based sales analytics.

PREFERRED QUALIFICATIONS

  • •Existing GI Prima or gastroenterology portfolio experience
  • •MNC pharma detailing exposure
  • •Hospital, institutional and tender-based selling
  • •Digital detailing and e-CME execution
  • •MBA in Marketing or Pharmaceutical Management

REQUIRED VERIFIED SKILLS

Territory Sales Management
Prescription (Rx) Generation
Gastroenterology Therapeutics Knowledge
KOL & Doctor Relationship Management
Chemist & Stockist Channel Management
SFA/CRM Daily Reporting
Call Average, Coverage & Frequency Norms
Market Share & Competitor Analysis
UCPMP-Compliant Ethical Promotion
Negotiation & Business Acumen

COMPENSATION & REWARDS

Salary: Competitive / Disclosed upon candidate shortlisting

ORGANIZATION CONTEXT & CULTURE

Abbott is actively hiring for this position.

INDUSTRY: Pharmaceuticals & Healthcare

EXPECTED CAREER ROADMAP

With consistent target delivery, a Therapy Business Manager typically moves to Area Business Manager or Regional Sales Manager within 2–3 years, inheriting a team of 4–8 representatives and larger revenue responsibility. High performers may branch into brand or product management, training, market access or key account management at Abbott India's Mumbai headquarters. Beyond Abbott, this experience is highly portable within India's large domestic pharma market — companies such as Sun Pharma, Cipla, Dr. Reddy's, Lupin, Mankind and Alkem actively recruit GI-trained representatives and first-line managers. Lateral moves into medical devices, diagnostics or nutrition sales are also realistic, especially for candidates who build strong KOL networks across Pune's private hospital ecosystem.

APPLICATION ADVISORY

Tailor your resume around numbers: mention territory size, monthly prescription growth, call average achieved and your rank within the team. Prepare two or three STAR stories on converting a low-prescribing doctor or reviving a dormant stockist. Expect questions on GI molecules, competitor brands and how you handle doctor objections. Brush up on UCPMP compliance and Abbott's EPD portfolio. Since interviews often include a field ride-along or role play, rehearse a crisp 60-second brand detailing pitch. Fluency in Marathi is a genuine differentiator in Pune.
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