Therapy Business Manager – Gastroenterology (GI Prima)
By Admin · Pharma Sales, Marketing & Commercial
ROLE OVERVIEW
Abbott's Established Pharma Division (EPD) is a cornerstone of the company's India business, and the GI Prima portfolio sits at the heart of its gastroenterology franchise — a high-growth therapy area spanning proton-pump inhibitors, prokinetics, probiotics and digestive-health brands. The Therapy Business Manager (TBM) is the commercial face of this franchise across the Bathinda belt of Punjab, translating brand strategy into real prescriptions at the point of care. This is a genuinely entrepreneurial field role: you effectively own a territory's performance, build durable relationships with gastroenterologists, physicians, chemists and stockists, and see your impact reflected in weekly prescription audits. For ambitious pharma sales professionals, it offers structured MNC training, clear promotion pathways into Area Business Management, and the credibility of representing a globally respected healthcare brand.
ROLE DEFINITION & RESPONSIBILITIES
- •Achieve monthly, quarterly and annual sales targets for the assigned Bathinda territory and GI Prima brand portfolio.
- •Execute daily field work independently, planning and covering doctors, chemists and stockists as per approved coverage and frequency norms.
- •Log every call, chemist visit and stock check in Abbott's online reporting system on a daily basis.
- •Drive prescription generation and market-share growth for the division's gastroenterology products in line with brand strategy.
- •Build and sustain relationships with key stakeholders — gastroenterologists, general practitioners, paediatricians, chemists and stockists.
- •Monitor competitor activity and therapy trends, feeding actionable insights into divisional strategy building.
- •Manage chemist stock, expiry and product availability so prescriptions convert into actual patient offtake.
- •Represent Abbott as a credible brand ambassador at CMEs, conferences and doctor engagement programmes.
QUALIFICATIONS & REQUIREMENTS
REQUIRED QUALIFICATIONS
- B.Sc. (Life Sciences, Biology, Chemistry) or B.Pharm is the minimum educational requirement; M.Pharm or MBA is an advantage.
- 2+ years of pharmaceutical field sales experience, ideally in gastroenterology, general medicine or another high-prescription therapy area.
- Freshers with strong communication, analytical ability and willingness to travel may also be considered.
- Prior or current experience in the same GI therapy area is strongly preferred.
- Experience with MNC or top-tier Indian pharma companies will be an added advantage.
- Fluent, confident communication in English, Hindi and Punjabi, with familiarity of the Bathinda/Punjab market.
- Valid driving licence and readiness to travel approximately 100% of the time across the territory.
PREFERRED QUALIFICATIONS
- •Key Opinion Leader (KOL) Engagement
- •CME & New Product Launch Execution
- •Territory Analytics Using Rx Trend Data
- •Inventory & Expiry Management
- •Punjabi Language Proficiency
REQUIRED VERIFIED SKILLS
COMPENSATION & REWARDS
ORGANIZATION CONTEXT & CULTURE
Abbott is actively hiring for this position.
EXPECTED CAREER ROADMAP
APPLICATION ADVISORY
READY TO SUBMIT?
Verify your capability profile and matching credentials before submitting direct applications.