PHARMAFull time
Therapy Business Manager – Gastroenterology (GI Optima)
VARANASI (IN)ONSITEPOSTED: 9/29/2026
PHARMAFull time
HIRING ORGANIZATIONABBOTTPharmaceuticals & Healthcare
ROLE OVERVIEW
Therapy Business Manager – GI Optima is Abbott's frontline commercial leadership role within its Established Pharmaceuticals Division (EPD), responsible for driving prescription growth for the gastroenterology portfolio across the Varanasi territory. Abbott EPD's GI franchise — spanning digestive health, acid-peptic disorders and gut-health-oriented therapies — competes in one of India's fastest-growing chronic-prescription segments, making this position a direct lever on the division's market-share ambitions across Uttar Pradesh. The role blends science-led detailing with territory economics: the incumbent owns call averages, coverage and frequency norms while building durable relationships with gastroenterologists, consulting physicians, chemists and stockists. For ambitious pharmaceutical sales professionals, this is an excellent entry into a global MNC with structured training, ethical-promotion governance and a transparent pathway into area and regional business leadership.
ROLE DEFINITION & RESPONSIBILITIES
- •Achieve monthly, quarterly and annual sales targets for the assigned GI Optima territory across Varanasi and surrounding districts.
- •Execute structured field work independently — typically 8–10 doctor calls per day — while strictly adhering to Abbott's ethical promotion and pharmacovigilance reporting standards.
- •Meet the division's call average, coverage and frequency norms, logging every visit on the assigned online CRM/SFA system the same day.
- •Drive prescription generation and market-share gains through scientific product detailing aligned to the division's brand strategy.
- •Build and sustain relationships with gastroenterologists, consulting physicians, chemists, stockists and institutional stakeholders to ensure availability and advocacy.
- •Track competitor activity, doctor-wise and brand-wise secondary sales, and convert these insights into actionable strategy-building inputs.
- •Coordinate with the Area Business Manager on inventory and expiry control and on execution of CMEs, webinars and doctor-education programmes.
- •Serve as a credible brand ambassador for Abbott, maintaining territory hygiene and full compliance with the company code of conduct.
QUALIFICATIONS & REQUIREMENTS
REQUIRED QUALIFICATIONS
- Bachelor's degree in Science or Pharmacy (BSc, B.Pharm); an MBA or PGDM in Marketing is an added advantage.
- Minimum 2 years of pharmaceutical or healthcare field sales experience; freshers with strong communication and analytical skills may also be considered.
- Prior or current experience in gastroenterology, general medicine or a comparable chronic-therapy segment is preferred.
- Experience with MNC or leading Indian pharmaceutical organisations is a distinct advantage.
- Fluent, confident communication in Hindi and working English, with strong presentation and negotiation ability.
- Valid two-wheeler driving licence and willingness to travel 100% of working time within the territory.
- Demonstrated numeric aptitude for interpreting secondary-sales data, prescription audits and territory analytics.
PREFERRED QUALIFICATIONS
- •Key Opinion Leader (KOL) engagement and CME coordination
- •Exposure to chronic-therapy portfolios such as GI, cardiology or diabetology
- •Proficiency with sales analytics dashboards and MS Excel reporting
- •MBA/PGDM in Pharmaceutical or Healthcare Management
- •Experience launching new brands or line extensions in a mature market
REQUIRED VERIFIED SKILLS
Pharmaceutical Field Sales & Territory Management
Ethical Product Detailing / Scientific Selling
Gastroenterology & General Medicine Therapy Knowledge
Prescription Generation & Secondary Sales Tracking
Doctor, Chemist & Stockist Relationship Management
SFA/CRM Daily Reporting Compliance
Territory Business Planning & Coverage/Frequency Norms
Negotiation & Distributor Inventory Management
Pharmacovigilance Adverse-Event Reporting Awareness
Communication & Presentation Skills (Hindi/English)
COMPENSATION & REWARDS
Salary: Competitive / Disclosed upon candidate shortlisting
ORGANIZATION CONTEXT & CULTURE
Abbott is actively hiring for this position.
INDUSTRY: Pharmaceuticals & Healthcare
EXPECTED CAREER ROADMAP
High performers at Abbott EPD typically progress into Area Business Manager or Regional Business Manager roles within two to four years, assuming ownership of a cluster of therapy business managers and a larger revenue mandate. Lateral moves into marketing as Product Manager or Brand Manager, or into institutional, government and key-account business, are equally common next steps. Abbott's global footprint further opens internal mobility toward medical affairs, market access and commercial excellence functions. Externally, GI Optima experience translates strongly to peers such as Sun Pharma, Dr. Reddy's, Cipla, USV and Mankind, where territory managers with MNC exposure are actively recruited for chronic-care portfolios.
APPLICATION ADVISORY
Prepare a one-page territory achievement summary showing target-versus-achievement percentages, prescription growth and your rank within the division. Be ready to detail a specific gastroenterology or general-medicine brand you promoted, including its molecule, competing brands and the core message that drove adoption. Revise basic GI anatomy and common indications such as GERD, IBS and peptic ulcer disease. Expect behavioural questions on handling non-prescribing doctors and chemist stock-outs. Emphasise MNC process discipline — CRM compliance, ethical promotion and adverse-event reporting — since these weigh more than raw sales volume alone.
RECOMMENDED TRAINING
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