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Therapy Business Manager – Gastroenterology (GI Optima)

By Admin · Pharma Sales, Marketing & Commercial

BIKANER (IN)ONSITEPOSTED: 9/25/2026
PHARMAFull time
HIRING ORGANIZATIONABBOTTPharmaceuticals & Healthcare
Abbott

ROLE OVERVIEW

Abbott's Established Pharmaceuticals Division (EPD) is hiring a Therapy Business Manager for its GI Optima gastroenterology portfolio in Bikaner, Rajasthan. This frontline commercial role sits exactly where Abbott's science meets patient care — you own a defined territory and are accountable for converting brand strategy into real prescription behaviour among gastroenterologists, physicians, paediatricians and key opinion leaders. The GI segment is among Abbott EPD's most competitive, highest-growth therapy areas in India, making this position a genuine launchpad for a long-term pharmaceutical commercial career. You will operate with considerable autonomy, manage chemists and stockists, and act as the visible face of a globally respected, science-led organisation. For professionals who thrive on measurable targets, relationship-driven selling and credible clinical conversations, this is a high-visibility opportunity backed by structured MNC training.

ROLE DEFINITION & RESPONSIBILITIES

  • •Drive assigned territory and geography-wise sales targets for the GI Optima gastroenterology portfolio.
  • •Execute structured daily field work independently, completing 8–12 doctor calls per day without day-to-day supervision.
  • •Build and sustain relationships with gastroenterologists, consulting physicians, paediatricians, chemists, stockists and hospital pharmacies.
  • •Promote the division's products through scientific detailing, brand messaging and cycle-meeting aligned communication.
  • •Generate maximum prescriptions and lift market share within the territory against defined brand objectives.
  • •Report daily field activity on Abbott's online reporting system and consistently meet Call Average, Coverage and Frequency coverage norms.
  • •Track competitor activity, pricing movements and new launches, feeding actionable intelligence into strategy building.
  • •Coordinate with distribution partners to maintain stock availability, correct shelf positioning and minimal expiry.

QUALIFICATIONS & REQUIREMENTS

REQUIRED QUALIFICATIONS

  • BSc or B.Pharm (B.Pharmacy) degree from a recognised university; a science or pharmacy background is strongly preferred.
  • Minimum 2+ years of pharmaceutical or healthcare field sales experience in a comparable territory role.
  • Freshers demonstrating strong communication and analytical skills may also be considered for this position.
  • Prior or current experience in the same therapy area, particularly gastroenterology, will be a distinct advantage.
  • Candidates from MNC or leading top-tier Indian pharmaceutical companies will receive preference.
  • Fluent and confident communication in English, Hindi and local Rajasthani dialects.
  • Willingness to travel up to 100% of working time, with a valid driving licence for territory coverage.

PREFERRED QUALIFICATIONS

  • •Key Opinion Leader (KOL) Engagement
  • •Hospital & Institutional Pharmacy Mapping
  • •Digital Detailing Tools and e-Detailing Platforms
  • •Sales Analytics and Excel Dashboarding
  • •Organising CMEs and Cycle Meetings

REQUIRED VERIFIED SKILLS

Pharmaceutical Field Selling
Gastroenterology (GI) Therapy Knowledge
Prescription Generation & Market Share Growth
Doctor & KOL Relationship Management
Chemist and Stockist Channel Management
Territory Business Planning
Product Detailing & Brand Promotion
Sales Reporting Systems / CRM
Competitor & Market Intelligence
Negotiation & Persuasive Communication

COMPENSATION & REWARDS

Salary: Competitive / Disclosed upon candidate shortlisting

ORGANIZATION CONTEXT & CULTURE

Abbott is actively hiring for this position.

INDUSTRY: Pharmaceuticals & Healthcare

EXPECTED CAREER ROADMAP

A Therapy Business Manager at Abbott typically moves into Area Business Manager or Regional Sales Manager roles within 2–4 years, taking on team leadership and larger revenue responsibility. Strong performers with consistent target achievement are frequently fast-tracked into brand management, marketing, or strategic therapy-area roles within Abbott EPD. Others transition into Key Account Management, institutional/hospital sales, or market access and commercial excellence functions. Beyond Abbott, this experience is highly portable — the GI therapy expertise and territory ownership you build are actively sought by other multinational and top Indian pharma companies, medical device firms, and healthcare distribution organisations across Rajasthan and pan-India.

APPLICATION ADVISORY

Tailor your resume to highlight territory revenue figures, percentage target achievement, number of doctors covered, and specific GI or gastroenterology brands you have detailed. Be ready to walk through one real territory turnaround story using the STAR format. Interviewers will probe your understanding of Abbott's GI Optima brands, competitor molecules, and how you build a prescriber from first call to loyalist. Prepare a two-minute territory plan for Bikaner covering key hospitals, high-value chemists and coverage routing. Mention any MNC experience, therapy continuity, and local language fluency prominently.
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