PHARMAFull-time
Marketing Automation Campaign Specialist
BANGALORE (IN)ONSITEPOSTED: 8/11/2026
PHARMAFull-time
HIRING ORGANIZATIONLABCORPBiosciences / Healthcare
ROLE DEFINITION & RESPONSIBILITIES
Build and execute Adobe Marketo programs and digital assets including automated workflows, emails, forms, landing pages, and reports.
Translate marketing briefs into multi-channel campaign builds, applying audience targeting logic, campaign filters, and distribution rules.
Perform end-to-end quality assurance testing across forms, email rendering, lead routing, and CRM sync mechanisms before deployment.
Oversee lead lifecycle processing and troubleshoot basic Salesforce/Marketo integration issues in accordance with global compliance standards (GDPR, CAN-SPAM).
Utilize Workfront to manage campaign intake, build schedules, and project timelines while maintaining asset documentation and naming conventions.
REQUIRED VERIFIED SKILLS
Adobe Marketo
Marketing Automation
Lead Lifecycle Management
Salesforce CRM Integration
Quality Assurance
Campaign Execution
COMPENSATION & REWARDS
Salary: Competitive / Disclosed upon candidate shortlisting
ORGANIZATION CONTEXT & CULTURE
Labcorp is a leading global life sciences company that provides comprehensive clinical laboratory services and end-to-end drug development services. It offers a broad range of routine and specialized medical testing for patients and healthcare providers, alongside supporting pharmaceutical and biotechnology companies with nonclinical safety assessment, clinical trial management, and commercialization services.
TEAM SIZE: 75,000+ employees
INDUSTRY: Biosciences / Healthcare
RECOMMENDED TRAINING
1/5
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