Product Specialist - Oncology (Solid Tumours) Lucknow

Drive business growth for the solid-tumour oncology franchise within the assigned territory.

Maintain effective relationships with healthcare professionals and other relevant stakeholders.

Map territory potential, understand market trends and referral pathways, identify unmet patient and caregiver needs, and communicate the science and benefits behind assigned brands.

Collaborate with healthcare practitioners, Medical Affairs, Marketing, line managers, and internal/external partners.

Assess territory potential using market trends, referral pathway bottlenecks, competitor activity, and patient/caregiver unmet needs.

Profile and assess potential doctors, prepare target lists, and enlist new doctors according to business requirements.

Build stakeholder maps covering HCPs, local patient advocacy groups, influencers, and other relevant stakeholders.

Support robust launch planning with the line manager and marketing team.

Identify opportunities to accelerate access in reimbursed segments.

Build sustainable, long-term relationships with Key Opinion Leaders and Key Business Leaders in the assigned territory.

Engage relevant stakeholders in regular scientific activities to drive awareness and brand advocacy.

In consultation with Medical Affairs, plan and execute scientific activities such as Continuous Medical Education programs.

Execute marketing campaigns intended to influence therapy and medical beliefs related to disease management.

Deliver budgeted sales objectives and drive territory business growth while complying with organizational policies and supervisory guidance.

Review territory sales plans and achievement against the monthly sales budget with the line manager.

Seek management guidance when formulating territory sales strategies.

Establish and drive HCP engagement requirements covering reach, frequency/call average, call planning and effectiveness, brand availability/access, and insights from HCP, channel, and stakeholder interactions.

Collaborate with internal and external partners for effective execution.

Use technology developments to improve field operations.

B.Pharma or B.Sc required.

MBA preferred in addition to the required degree.

3–4 years or more of relevant experience required.

Experience in oncology or a similar specialty area required.

Good knowledge of Excel, PowerPoint, and Microsoft tools required.

Exposure to the lung-cancer market is advantageous.

Knowledge of business and procurement processes is preferred.

Oncology and pharmaceutical-industry knowledge.

Pharmaceutical sales and marketing.

Clinical/product knowledge and scientific communication.

Customer intelligence, market knowledge, data awareness, sales trend analysis, and strategic sales planning.

Customer-centricity, relationship building, partnership development, communication, problem solving, and execution focus.

Field-based role in Lucknow.

Reports to the Zonal Business Manager – Solid Tumors and ZBM – North.

Role involves substantial HCP/stakeholder engagement and territory management.