Client & Brand Strategy Director

ROLE DEFINITION & RESPONSIBILITIES
As a key member of the Executive Leadership Team, you will champion brand, category and shopper excellence , ensuring delivery of best-in-class strategies that connect with consumers and deliver sustainable commercial success. You will hold full P&L responsibility and act as a senior client lead, building trusted partnerships with some of Ireland’s most recognisable brands.
This role is ideal for a forward-thinking FMCG leader who combines strategic vision, data-driven decision making and strong stakeholder management with a passion for innovation and team development.
Key Responsibilities Leadership & Strategy Lead the client management function with full P&L ownership across your portfolio
Act as a senior strategic partner to key clients, building long-term, collaborative relationships
Provide expert guidance on brand strategy, category management and commercial planning
Inspire, coach and develop high-performing teams to deliver exceptional results
Brand & Commercial Planning Oversee end-to-end development and execution of brand growth strategies
Lead annual planning cycles, ensuring robust and commercially optimised plans
Evaluate and refine brand plans to drive incremental growth and ROI
Monitor external trends and the macro environment to future-proof brand strategies
Execution & Excellence Drive best-in-class brand activation grounded in shopper and consumer insight
Oversee agency partnerships, ensuring quality, performance and cost efficiency
Use data and performance metrics to optimise campaigns and respond to market shifts
Embed a culture of continuous improvement and innovation
Client & Customer Engagement Partner with Customer Controllers and National Account teams to deliver customer plans
Support key customer meetings and strategic initiatives
Ensure service excellence and delivery against client expectations and SLAs
Business Growth & Development Identify new opportunities across markets, categories and channels
Contribute to business growth strategy alongside the Executive Team
Lead client tenders and proposal development
Expand brand reach through innovative go-to-market approaches
Talent & Culture Champion talent development, performance management and succession planning
Create an inclusive, collaborative and high-performance culture
Lead recruitment and capability building within your function
Experience Significant senior leadership experience in FMCG, CPG, brand, marketing or commercial functions
Proven track record of delivering high-impact brand strategies and growth plans
Experience managing P&L, forecasting, budgeting and commercial negotiations
Strong understanding of the Irish grocery and pharmacy retail landscape
Experience working with or within a distributor model is advantageous
Demonstrated success in leading, coaching and scaling teams
Skills & Capabilities Expertise in brand strategy, category management, shopper insight and go-to-market planning
Strong commercial acumen including ROI analysis, sales modelling and margin management
Advanced stakeholder management and influencing skills
Analytical mindset with the ability to translate data into actionable insights
Confident presentation and communication skills
Proficiency in Excel and PowerPoint for analysis and storytelling
Awareness of economic, market and industry dynamics impacting FMCG
Qualifications Degree-level qualification in business or a related discipline is beneficial, but not essential
Benefits In Kind Car Allowance
Bonus Scheme
Enhanced Pension Scheme
Health Insurance
Life Assurance
Please note this role does not support visa sponsorship.
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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.
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COMPENSATION & REWARDS
ORGANIZATION CONTEXT & CULTURE
IQVIA is a leading global provider of advanced analytics, technology solutions, and contract research services (CRO) to the life sciences industry. The company helps pharmaceutical, biotech, and medical device clients accelerate the development and commercialization of new medical treatments through its extensive data, technology, and human expertise. Their offerings span from clinical trial design and execution to real-world evidence and commercial effectiveness.
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