PHARMAFull-time
Associate Manager Marketing
MUMBAI (IN)ONSITEPOSTED: 9/17/2026
PHARMAFull-time
HIRING ORGANIZATIONMERCK KGAAPharmaceuticals and Life Sciences
ROLE OVERVIEW
Drive marketing and branding strategy for the Fertility business portfolio, using market insights, digital initiatives, competitive analysis, and financial planning to identify growth opportunities.
ROLE DEFINITION & RESPONSIBILITIES
- •Develop and implement marketing and branding strategies for the assigned portfolio
- •Identify revenue and growth opportunities across the brand portfolio
- •Lead business-unit initiatives, digital marketing activities, and market research
- •Develop and manage annual brand budgets, P&L projections, and expenditure plans
- •Analyze market research, forecasts, competitive activity, campaign results, and consumer trends
- •Translate market insights into actionable recommendations for the sales team
- •Collaborate with internal teams and external stakeholders including KOLs, IVF centres, and medical associations
Reporting Hierarchy: Reports to Head of Marketing – Fertility BU; Works cross-functionally with Sales, IB, Medical, SNO, Controlling, Comex, SRO, and Communication teams; External stakeholders include KOLs, IVF centres, and medical associations
* Role responsibilities and qualifications synthesized based on industry benchmark standards.
QUALIFICATIONS & REQUIREMENTS
REQUIRED QUALIFICATIONS
- Graduate degree in Science
- Preferably a background in biological sciences such as Microbiology, Biology, Biotechnology, or Pharmacy
- MBA in Marketing from a recognized institute
- Minimum 2 years of relevant marketing management experience
- Analytical, strategic thinking, project management, collaboration, Excel and PowerPoint skills
PREFERRED QUALIFICATIONS
- •Digital marketing experience
- •Experience in fertility, IVF, healthcare, or life-sciences marketing
- •Experience managing brand portfolios and marketing budgets
- •Strong market research and competitive-analysis exposure
REQUIRED VERIFIED SKILLS
Brand management
marketing strategy
market research
competitive analysis
digital marketing
financial planning
budgeting
P&L management
Excel
PowerPoint
project management
COMPENSATION & REWARDS
Salary: Competitive / Disclosed upon candidate shortlisting
Benefits: Diversity and inclusion initiatives; learning and development opportunities; performance-oriented culture; benefits dependent on role and location
No salary or bonus/equity amount is disclosed in the supplied posting. Numerical compensation has therefore not been provided.
ORGANIZATION CONTEXT & CULTURE
Merck is a global science and technology company operating across Healthcare, Life Science, and Electronics, with a focus on innovation and solutions intended to improve people's lives.
TEAM SIZE: Global enterprise; 60,000+ employees
INDUSTRY: Pharmaceuticals and Life Sciences
Culture: Merck emphasizes curiosity, innovation, diversity, inclusion, collaboration, and opportunities for employees to develop and grow.
EXPECTED CAREER ROADMAP
The role can progress toward Senior Marketing Manager, Brand Lead, Business Unit Marketing leadership, or broader commercial strategy roles within healthcare and life-sciences organizations, depending on performance and organizational opportunities.
APPLICATION ADVISORY
Emphasize the science degree plus MBA in Marketing; demonstrate at least 2 years of marketing-management experience; highlight brand growth, market research, digital campaigns, budgeting, and competitive analysis; quantify business outcomes where possible; showcase Excel, PowerPoint, communication, stakeholder-management, and strategic-thinking capabilities.
RECOMMENDED TRAINING
READY TO SUBMIT?
Verify your capability profile and matching credentials before submitting direct applications.