Role Overview
The Senior Associate – Marketing Technology Workflow Optimization supports the evolution of Labcorp's marketing operations through marketing technology, workflow optimization and process improvement. The role leads implementation, configuration and enterprise adoption of Adobe Workfront, while partnering with marketing, creative and technology teams to design and continuously improve scalable workflows for campaign planning, asset management and cross-functional collaboration.
Marketing Workflow & Process Optimization
Design, implement and optimize end-to-end marketing workflows covering project intake, campaign planning, approvals, asset management and delivery.
Identify operational bottlenecks and opportunities to streamline marketing operations through improved processes and automation.
Establish best practices and governance standards for marketing work management across teams.
Marketing Technology Enablement
Configure and optimize marketing technology platforms including Adobe Workfront and Adobe Experience Manager Assets.
Translate marketing and business requirements into scalable workflows, automation and system configurations.
Partner with IT and platform teams on integrations, enhancements and platform-roadmap initiatives.
Maintain and update Workfront configuration and preferences.
Manage Workfront setup, portfolios, programs and groups.
Oversee reporting configuration and custom forms.
Manage workflow automation, users and license allocation.
Operational Visibility & Reporting
Develop dashboards and reporting that provide visibility into campaign timelines, work capacity and operational performance.
Provide marketing leadership with insights into workflow efficiency, project delivery timelines and platform utilization.
Platform Adoption & Change Management
Drive enterprise adoption of marketing workflow platforms through training, documentation and stakeholder engagement.
Act as a key point of contact for platform usage guidance and operational best practices.
Support user adoption and change-management initiatives for enterprise marketing platforms.
Governance & Continuous Improvement
Maintain governance frameworks for intake processes, project-management standards, metadata structures and asset lifecycle management.
Continuously evaluate opportunities to improve marketing effectiveness through process optimization, automation and emerging MarTech capabilities.
Minimum Qualifications
Bachelor's degree in Marketing, Business, Information Technology or a related field.
4-6 years of experience in Marketing Technology or Digital Marketing roles.
3+ years of Adobe Workfront experience is essential.
Experience translating business requirements into workflow designs, automation and reporting frameworks.
Strong analytical, organizational and problem-solving capabilities.
Ability to collaborate effectively across marketing, creative and technology teams.
Experience supporting enterprise-platform change management, user adoption and training is a plus.
Preferred Qualifications
Adobe Workfront certification.
Familiarity with Digital Asset Management platforms such as Adobe Experience Manager Assets or similar systems.
Project Management certification.
Skills & Competencies
Strong customer-service mindset with the ability to multitask and prioritize business-critical work.
Strong written and verbal communication skills with high attention to detail.
Strong interpersonal skills and ability to establish effective relationships with cross-functional stakeholders at all organizational levels.
Strong time-management and problem-solving skills.
Ability to prioritize initiatives and manage multiple deadlines.
Effective listening and critical-thinking skills.
Flexibility to manage deliverables and adapt during organizational or business changes.
Work Schedule & Location
The position is based in Bangalore or Mumbai, India. The posting specifies a general shift work schedule and indicates that the role is not remote.
Company & Inclusion
Labcorp states that it is committed to inclusion and belonging and does not tolerate workplace harassment or discrimination. Employment decisions are based on business needs, qualifications and merit, with equal consideration for qualified applicants. Reasonable accommodation support is available for applicants who require assistance during the application process.
