Brand Manager - Adult Vaccines
By Admin · Pharma Sales, Marketing & Commercial
ROLE OVERVIEW
GSK’s Adult Vaccines Brand Manager role in Mumbai is a strategic commercial position responsible for shaping how adult immunization brands are positioned, promoted, and grown across India. As vaccines become a cornerstone of GSK’s infectious disease portfolio, this role directly influences market share, HCP engagement, and patient access. The Brand Manager partners with sales, medical, regulatory, market access, and creative agencies to translate insights into differentiated campaigns. It is a compelling opportunity for pharma marketing professionals who want to combine scientific literacy with omnichannel execution, competitive intelligence, and P&L ownership. The position offers high visibility within a global biopharma leader and a chance to build expertise in one of the fastest-evolving preventive healthcare categories.
ROLE DEFINITION & RESPONSIBILITIES
- •Own the adult vaccines brand plan, aligning annual strategy with GSK’s business goals, regional market demands, and patient-access priorities.
- •Monitor product performance, market trends, and competitor activity to refine positioning and maximize brand profitability.
- •Develop differentiated brand strategies and customer-centric messaging for healthcare professionals, payers, and patient advocacy groups.
- •Lead in-clinic and out-of-clinic campaigns, including digital and omnichannel assets, to strengthen product visibility and engagement.
- •Analyze IQVIA/IMS, SMSRC, and internal sales data to generate actionable insights on market share and growth opportunities.
- •Partner with sales, medical, regulatory, and market access teams to execute launch and lifecycle initiatives effectively.
- •Manage creative and media agencies to deliver insight-led communication, campaign assets, and measurable brand impact.
- •Control brand marketing budget, track ROI, and optimize resource allocation across channels and promotional initiatives.
QUALIFICATIONS & REQUIREMENTS
REQUIRED QUALIFICATIONS
- MBA or equivalent postgraduate qualification in Marketing, Business Management, or Life Sciences.
- Minimum 3+ years of relevant experience in pharmaceutical brand management, product management, or commercial marketing.
- Prior experience in vaccines, cardiovascular, renal, metabolic, or specialty-care portfolios is strongly preferred.
- Proven track record of developing brand strategies, campaign plans, and market-share growth initiatives.
- Strong analytical skills with hands-on exposure to IQVIA/IMS, SMSRC, or similar pharmaceutical market intelligence tools.
- Demonstrated cross-functional leadership with sales, medical, regulatory, market access, and agency partners.
- Excellent communication, presentation, and stakeholder-management skills in a matrixed biopharma environment.
PREFERRED QUALIFICATIONS
- •Adult Vaccine Market Experience
- •KOL & HCP Engagement
- •Patient Journey & Market Access Understanding
- •Product Launch Experience
- •Creative/Media Agency Management
REQUIRED VERIFIED SKILLS
COMPENSATION & REWARDS
ORGANIZATION CONTEXT & CULTURE
GSK (GlaxoSmithKline) is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. The company focuses on the research, development, and manufacture of innovative vaccines and specialty medicines. GSK's products address a wide range of diseases, aiming to impact the health of millions worldwide.
EXPECTED CAREER ROADMAP
APPLICATION ADVISORY
READY TO SUBMIT?
Verify your capability profile and matching credentials before submitting direct applications.