PHARMAFull-time
AD, Health Ingredients Product Marketing
By Admin · Pharma Sales, Marketing & Commercial
DELHI NCR (IN)HYBRIDPOSTED: 9/1/2026
PHARMAFull-time
HIRING ORGANIZATIONLONZALife Sciences / Pharmaceutical Manufacturing / Healthcare Technology
ROLE DEFINITION & RESPONSIBILITIES
Role Overview
Lead end-to-end product marketing strategy for the full Health Ingredients (HI) portfolio, including value propositions, messaging frameworks, and competitive differentiation for B2B audiences such as nutraceutical brand owners, formulators, and supplement brands across global markets.
The supplied posting contains a title inconsistency: the job listing title is "AD, Health Ingredients Product Marketing", while the body identifies the position as "Associate Director, Digital Integration & Data Solutions, Health Ingredients (HI)". The responsibilities span both product marketing and digital/data integration.
Product Marketing Responsibilities
Own Marketing's contribution to the HI opportunity pipeline and establish measurable targets for qualified lead generation where applicable, top-of-funnel impact, thought leadership, and brand awareness.
Measure product adoption and new-account engagement against divisional growth expectations.
Monitor pipeline performance across campaigns, customer segments, and channels and regularly report impact to commercial leadership.
Drive content creation across website copy, product brochures, white papers, case studies, technical datasheets, and social media while maintaining scientific accuracy, credibility, and brand consistency.
Work with Global Product Management to translate ingredient science, product roadmaps, and platform benefits into compelling customer-facing narratives and marketing materials.
Collaborate with Sales and commercial teams on sales-enablement tools, launch campaigns, and demand-generation initiatives designed to increase product adoption and revenue growth.
Analyze market research and competitive intelligence to identify emerging health-ingredient trends, unmet consumer health needs, and new market opportunities.
Support Product Managers and R&D in go-to-market strategies for new ingredient launches and line extensions.
Develop and manage the HI product marketing budget, allocate resources across initiatives, negotiate with vendors, and ensure efficient spending.
Partner with Product Management, R&D, Regulatory Affairs, and Supply Chain to support product launches and portfolio lifecycle management.
Monitor industry trends and health/nutrition regulations, including FDA, FTC, and DSHEA requirements, and adapt marketing strategy accordingly.
Conduct competitive intelligence on competitor activities and marketing strategies to proactively adjust positioning and messaging.
Collaborate with regional marketing teams on lead-generation activation and maintain consistency of messaging and execution quality across markets.
Support global go-to-market tactics such as events and lead global event content strategy, messaging, and calendars.
Partner with regional event managers to establish themes, narrative structure, editorial priorities, and global event alignment.
Digital Integration & Data Solutions Responsibilities
Lead the end-to-end digital integration strategy for the Health Ingredients business.
Ensure connectivity among commercial, product management, regulatory, supply-chain, customer-engagement, and analytics platforms.
Own the architecture and delivery of enterprise integration solutions with reliable, scalable, and secure data flows across internal and external systems.
Design and govern data pipelines and integration frameworks supporting consistent access to product, customer, market, and operational data.
Partner with Global Product Management to translate business requirements into scalable digital solutions supporting product lifecycle management, portfolio growth, and customer engagement.
Collaborate with Commercial, Marketing, and Customer Experience teams to enable platforms that improve lead management, customer insights, campaign effectiveness, and business-performance visibility.
Develop and maintain integration roadmaps aligned with strategic priorities and digital-transformation objectives.
Technical & Domain Expertise
Complex integration, data engineering, and digital transformation within life sciences, health ingredients, nutrition, pharmaceutical, or related industries.
Enterprise application ecosystems including CRM, ERP, Product Information Management (PIM), marketing platforms, analytics tools, and cloud technologies.
Product marketing experience in health ingredients and/or nutraceuticals, particularly science-based B2B ingredient or functional-nutrition marketing.
Data governance, master data management, data quality, and regulatory compliance.
Understanding of health and nutrition regulatory environments, including FDA, FTC, and DSHEA.
Leadership & Business Impact
Translate business requirements into scalable technology and marketing solutions.
Manage complex cross-functional projects and collaborate with global teams across multiple regions and time zones.
Drive measurable marketing contribution to pipeline, product adoption, customer engagement, and revenue growth.
Connect digital transformation, data integration, product strategy, commercial execution, and customer experience to broader business objectives.
Apply strong analytical and problem-solving skills with a focus on measurable business outcomes and operational excellence.
Company Culture
Lonza emphasizes Collaboration, Accountability, Excellence, Passion, and Integrity.
The company highlights its global network of 30+ sites across five continents and emphasizes collaboration in manufacturing medicines and supporting life-science innovation.
Lonza promotes diversity, inclusion, and the contribution of perspectives from people with different backgrounds.
REQUIRED VERIFIED SKILLS
Product Marketing
Health Ingredients
Nutraceutical Industry
B2B Ingredient Marketing
Digital Integration
Data Engineering
Digital Transformation
Enterprise Integration
CRM
ERP
Product Information Management
Marketing Platforms
Analytics
Cloud Technologies
Data Governance
Master Data Management
Data Quality
Regulatory Compliance
Market Research
Competitive Intelligence
Go-to-Market Strategy
Stakeholder Management
Cross-Functional Project Management
COMPENSATION & REWARDS
Salary: Competitive / Disclosed upon candidate shortlisting
The supplied posting does not disclose salary figures, bonus percentages, or specific compensation ranges, so salary fields are left blank. As an Associate Director-level role with global product-marketing, digital integration, data, and industry expertise requirements, compensation would typically be evaluated as a senior-management total-rewards package, including base compensation, applicable performance incentives, benefits, and other Lonza programs. No specific figures should be inferred from the posting.
ORGANIZATION CONTEXT & CULTURE
Lonza is actively hiring for this position.
INDUSTRY: Life Sciences / Pharmaceutical Manufacturing / Healthcare Technology
EXPECTED CAREER ROADMAP
An Associate Director-level position offers a senior leadership pathway spanning product marketing, digital transformation, data solutions, commercial enablement, and health-ingredients strategy. The combined exposure to product management, marketing, technology integration, regulatory, R&D, supply chain, and customer experience can support progression toward Director and Senior Director roles in global product marketing, digital transformation, commercial strategy, data and integration leadership, or health-ingredients business management. The global scope also creates opportunities to lead enterprise transformation programs and broader portfolio or regional organizations.
APPLICATION ADVISORY
Address the title inconsistency carefully when tailoring the resume: emphasize both senior Health Ingredients product marketing and digital/data integration capabilities if they genuinely match your background. Demonstrate quantifiable B2B product-marketing results such as pipeline contribution, lead generation, product adoption, account engagement, campaign performance, or revenue impact. Highlight direct health-ingredients/nutraceutical experience and science-based ingredient marketing. For the digital component, showcase CRM/ERP/PIM integrations, data pipelines, master-data governance, cloud platforms, data quality, and digital-transformation roadmaps. Prepare examples of global cross-functional leadership involving Product Management, R&D, Regulatory Affairs, Supply Chain, Commercial, Marketing, and Customer Experience. Be prepared to discuss FDA/FTC/DSHEA considerations, competitive positioning, GTM strategy, marketing-budget management, vendor negotiation, and how data and technology can produce measurable commercial outcomes.
RECOMMENDED TRAINING
1/2
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