Associate Marketing Director – Diabetes Care
By Admin · Pharma Sales, Marketing & Commercial
ROLE OVERVIEW
Abbott's Associate Marketing Director for ADC India sits on the India Leadership Team and owns the strategic marketing agenda for Abbott Diabetes Care — the business behind FreeStyle Libre, the world's leading continuous glucose monitoring (CGM) franchise. This is a high-visibility commercial leadership role in which marketing directly shapes diabetes outcomes at national scale: brand strategy, HCP and consumer engagement, digital and CRM journeys, and customer experience all fall within this mandate. Because India is one of the fastest-growing diabetes markets globally, with more than 100 million people living with the condition, the position carries outsized strategic weight in Abbott's global CGM expansion story. For a seasoned pharma, medical device or consumer health marketer, it offers a rare blend of P&L-adjacent impact, cross-functional leadership across Sales, Medical and Commercial, and exposure to area and global marketing forums that can accelerate a path to Marketing Director or General Manager roles.
ROLE DEFINITION & RESPONSIBILITIES
- •Define and execute multi-year marketing strategy for FreeStyle Libre and Abbott's India diabetes portfolio, aligned to area and global brand objectives.
- •Lead, coach and develop a multidisciplinary marketing team spanning brand, digital, CRM and customer experience, with clear goals and performance tracking.
- •Partner with Commercial, Sales and Medical Affairs leaders to translate marketing plans into field execution and measurable market-share gains.
- •Own the marketing budget end to end, reallocating investment toward channels and campaigns that demonstrate the strongest ROI.
- •Design omni-channel HCP and consumer campaigns, including digital media, KOL engagement and patient support programmes.
- •Track brand performance, share of voice and campaign analytics, converting insights into corrective actions and annual planning inputs.
- •Represent India in area and global marketing reviews, business planning and LBE cycles, advocating local market needs.
- •Ensure promotional activity complies with Abbott's code of conduct, regulatory and legal requirements, and manage agency and vendor partnerships.
QUALIFICATIONS & REQUIREMENTS
REQUIRED QUALIFICATIONS
- Bachelor's degree in business management, science, pharmacy or a related discipline; an MBA is strongly preferred.
- 10–15 years of progressive marketing or brand management experience in pharmaceuticals, medical devices or consumer health.
- Minimum 5 years leading and developing marketing teams, with demonstrated coaching and motivation capability.
- Proven success building and executing integrated, omni-channel marketing plans at national scale.
- Strong track record influencing senior stakeholders using data-led insights and commercial narratives.
- Hands-on familiarity with MS Office, Power BI, MS Teams and CRM platforms such as Veeva Vault or Salesforce.
- Experience owning marketing budgets and managing external agencies, media and vendor partners.
PREFERRED QUALIFICATIONS
- •Continuous Glucose Monitoring (CGM) or diabetes care category experience
- •Digital and performance marketing
- •KOL and patient advocacy development
- •Market access and reimbursement awareness
- •New product launch experience in medical devices
REQUIRED VERIFIED SKILLS
COMPENSATION & REWARDS
ORGANIZATION CONTEXT & CULTURE
Abbott is actively hiring for this position.
EXPECTED CAREER ROADMAP
APPLICATION ADVISORY
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